The connected product platform
Every product
is a doorway.
Tonik turns the things you make into living digital experiences. One tap opens a product passport, a members’ room, a reward or a ticket — and gives you the data behind every single one.
Trusted by brands that make things
- Sony Music
- Deeper Roots
- Fourlogic
- Brændt
Powering connected products across music, food, fashion and industry
Why Tonik
A product sells once.
A connected product keeps talking.
The moment your product leaves the shelf, the relationship usually ends. Tonik keeps it open — so the object in your customer’s hand becomes the most personal channel you own. No app to install. No code to write.
- more repeat purchases from customers who tap in at least once
- 4×more repeat purchases from customers who tap in at least once
- of first taps convert into a known, contactable customer
- 61%of first taps convert into a known, contactable customer
- from first login to a live connected product in market
- 1dayfrom first login to a live connected product in market
* placeholder figures — swap for your own benchmark data before launch
The platform
Four moves, one system.
Design the experience, connect it to the physical object, engage the person who taps, and see exactly what happened. All in one place.
Build the experience without code.
A visual studio for the page behind the tap. Compose passports, films, offers, gated content and forms into a branded experience — then publish to one product or a hundred thousand.
- ✓Drag-and-drop blocks with your fonts, colours and logo
- ✓Templates for passports, drops, loyalty and events
- ✓Versioning and scheduled publishing
- ✓Multi-language out of the box
Solutions
One tap.
Many reasons to use it.
Digital product passport
Origin, materials, sustainability, care and proof of authenticity — ready for the EU DPP requirements, not bolted on after.
Explore →Loyalty & rewards
Points, tiers and surprise drops that reward the customers who actually use what they bought.
Explore →Tickets & access
Put entry rights, backstage access and event credentials inside the merch itself.
Explore →Location experiences
Geofenced guides, tours and offers that only unlock when someone is actually there.
Explore →Story & film
Behind-the-scenes footage, how-to’s and artist content, delivered at the exact moment of curiosity.
Explore →Authenticity
Serialised, tamper-evident identity that proves the real thing and shuts out the grey market.
Explore →Data you actually own
The part nobody else can give you.
Retailers keep the transaction. Platforms keep the audience. Tonik gives you the layer underneath — who used your product, where, how often, and what they did next.
Customer story
“We stopped thinking of the packaging as packaging. It’s now the first page of the relationship — and it’s the only channel where we see every single customer.”
How it works
Live in three steps.
STEP 01
Design it
Build your experience in the studio using your own brand kit. No developers, no app, no release cycle.
STEP 02
Attach it
We ship encoded NFC tags, labels or QR — or you print them yourself from our registry. Each unit is unique.
STEP 03
Watch it work
Every tap flows into your dashboard and your CRM. Iterate on the experience whenever you like — the tag never changes.
Get started
Let’s connect your product.
A 30-minute demo with a working example built on one of your own products.