Sony Music · Music
Vinyl that opens the listening room
A tag inside the sleeve turns a record into a membership: unreleased takes, tour presales and a direct line from the artist — without an app, a login or a platform taking a cut of the relationship.
- of buyers tapped within a week
- 68%of buyers tapped within a week
- presale conversion vs. email
- 3.1×presale conversion vs. email
- apps installed
- 0apps installed