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tonik

Customers

Brands that make things people keep.

Connected products work hardest where the object matters — where someone chose it, paid attention to it, and is likely to buy again. Here is what that looks like in practice.

Empowering global brands

Sony MusicDeeper RootsFourlogicBrændtUniversalStudio 74VoltaSkalaPalenaDiskofilSony MusicDeeper RootsFourlogicBrændtUniversalStudio 74VoltaSkalaPalenaDiskofil

Sony Music · Music

Vinyl that opens the listening room

A tag inside the sleeve turns a record into a membership: unreleased takes, tour presales and a direct line from the artist — without an app, a login or a platform taking a cut of the relationship.

of buyers tapped within a week
68%of buyers tapped within a week
presale conversion vs. email
3.1×presale conversion vs. email
apps installed
0apps installed

Brændt · Coffee

A bag that reorders itself

Every bag carries its own roast date and origin story. Tonik learns the rhythm of each customer’s brewing and prompts the reorder at the right moment — with the roaster’s face attached, not a discount code.

subscription attach rate
41%subscription attach rate
repeat purchase rate
2.4×repeat purchase rate
median time on the passport
1:58median time on the passport

Deeper Roots · Lifestyle

Proof that travels with the product

Serialised, tamper-evident identity on every unit gives buyers one-tap verification and gives the brand a live map of where grey-market stock is surfacing.

of units individually traceable
100%of units individually traceable
unauthorised markets identified
12unauthorised markets identified
counterfeit alerting
Livecounterfeit alerting

* illustrative case narratives and figures — replace with approved customer copy before launch

Customer story

We stopped thinking of the packaging as packaging. It’s now the first page of the relationship — and it’s the only channel where we see every single customer.
Placeholder NameHead of Brand, Brændt

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