Company
We build the layer between things and people.
Tonik is a Danish product company in Ballerup, just outside Copenhagen. We work with brands in music, food, fashion and industry who make physical things worth staying connected to.
Our story
Tonik started with a simple frustration: brands spend everything getting a product into someone’s hands, and then go quiet at the exact moment that person cares most.
The technology to fix that has been in every phone for years. What was missing was a way for a brand team — not a development team — to use it: to design the experience, attach it to a hundred thousand individual units, and see what happened, without a project plan and a six-month build.
So we built the platform we wanted to hand to a marketing lead on a Monday and see live by Friday. Today it runs on records, coffee bags, garments, machine parts and event merch — anywhere a physical object is the beginning of a relationship rather than the end of a sale.
What we believe
Four opinions we build on.
The object is the channel
Ad platforms rent you attention and retailers keep the transaction. The thing you actually made is the one touchpoint nobody can take away from you.
No app, ever
Asking someone to install something is asking them to leave. Every Tonik experience opens in the browser they already have, in under a second.
Data with consent, or not at all
First-party, explained in plain language, revocable. We would rather have a smaller list that trusts you than a larger one that doesn’t.
Boring reliability
A tag on a product might be scanned for a decade. What we ship has to still work long after the campaign that launched it is forgotten.
Where we are
Lautruphøj 5DK-2750 Ballerup
Denmark
Talk to us
hello@tonik.dkWorking here
We hire rarely and carefully. If connected products are the problem you want to spend years on, write to us anyway.
Get started
Let’s connect your product.
A 30-minute demo with a working example built on one of your own products.