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tonik

The platform

Four moves,
one system.

Design the experience, connect it to the physical object, engage the person who taps, and see exactly what happened. No app, no release cycle, no developers required.

Trusted with over a million connected units

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01Create

Build the experience without code.

A visual studio for the page behind the tap. Compose passports, films, offers, gated content and forms into a branded experience — then publish to one product or a hundred thousand.

  • Drag-and-drop blocks with your fonts, colours and logo
  • Templates for passports, drops, loyalty and events
  • Versioning and scheduled publishing
  • Multi-language out of the box

02Connect

Bridge the physical and the digital.

NFC tags, QR, serialised codes or a plain link — every carrier points back to the same experience. Each unit gets its own identity, so you know not just what was tapped, but which one.

  • Unique serialisation per unit, at any volume
  • Tamper-evident tags for authentication
  • Geofencing and geoblocking rules
  • Bulk encoding, CSV import, CMS plugins

03Engage

Turn a tap into a relationship.

Reward the people who show up. Points, tiers, member-only content, tickets and access — all triggered by the object itself, and all yours to own rather than rent from a platform.

  • Loyalty, points and gamified tiers
  • Members-only content and early access
  • Tickets, entry and physical access rights
  • Email, SMS and wallet pass follow-ups

04Analyze

See what happens after the sale.

Where, when and how often your products are used — in real time. First-party, consented, and exportable into the stack you already run.

  • Live tap, location and session analytics
  • Cohorts by product, batch, retailer or region
  • First-party data, GDPR-ready by design
  • Export and webhooks into your CRM

How it works

Live in three steps.

  1. STEP 01

    Design it

    Build your experience in the studio using your own brand kit. No developers, no app, no release cycle.

  2. STEP 02

    Attach it

    We ship encoded NFC tags, labels or QR — or you print them yourself from our registry. Each unit is unique.

  3. STEP 03

    Watch it work

    Every tap flows into your dashboard and your CRM. Iterate on the experience whenever you like — the tag never changes.

Get started

See it running on your product.

Bring one SKU. We’ll build a working connected experience on it during the demo.