Insider
What we’re learning from a million-odd taps a month — regulation, data, and the unglamorous mechanics of putting identity on physical things.
Regulation · 28 July 2026 · 8 min
Most of the coverage is about compliance deadlines. The more interesting question is what happens when every product you sell is legally required to carry a data layer customers can read.
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Field notes · 6 min
Points-per-krone measures the wallet. Connected products let you measure use — and use is a far better predictor of whether someone buys again.
14 June 2026
Data · 5 min
There is a brief moment when someone unwraps a product and wants to know everything about it. We looked at 1.2 million taps to work out how long it lasts.
30 May 2026
Product · 7 min
Giving every unit its own identity sounds like an operations nightmare. Here is how the registry works, and why the tag never needs to change.
2 May 2026
* placeholder editorial — wire to a Supabase `posts` table or MDX before launch
One email a month. Regulation that matters, data we can share, and what we shipped.